Summary

As the lifestyles of users and the digital marketing methods of companies are changing daily, communication to continue to be selected by customers is becoming increasingly important.
Therefore, it is important to always face the three areas of marketing, branding and engagement equally. However, with regard to engagement, KPIs are also ambiguous, so I hear a lot of worries that the task setting and solution priority will drop.

This time, we will introduce our approach with examples of direct marketing.