2019. 5. 22 - 25 @ Royal Hotel OKINAWA ZANPAMISAKI

10mins Presentation #1Is over-frequent ad disliked? Story of digital ad communication risks

  • Day2019/05/22 [17:50]
  • PlacePrecious Hall


Brand managers plan ad communication with consumers expecting them to like and use or purchase the product.
At that time, brand managers are wary of "over-frequent ad" which could hurt brand image itself.
In this session we show how to balance [utilizing targeting ads aiming to focus specific segments] and [avoiding over frequency].