Summary

While being said to be mobile-first, the importance of capturing data properly and achieving an optimal user experience in mobile apps that are closely related to the user's life is increasing. On the other hand, it is not easy for marketers to freely understand the user's data by grasping the data of the app as “personal axis” and properly implementing the measures tailored to the user.
We will introduce the know-how and latest cases to correctly understand the user in the app and to realize the optimal communication.