2019. 5. 22 - 25 @ Royal Hotel OKINAWA ZANPAMISAKI

10mins Presentation #4What’s the Advertisement, Creating Overpowering Engagement? -The power of Manga media holding enthusiastic fans.

  • Day2019/05/22 [18:20]
  • PlacePrecious Hall

Summary

GANMA! which publishes over 170 original mangas has gained more than12 million downloads in March 2019 and supported by Millennial Generation. We are successful in increasing messages by casting and turning original contents(characters) into manga on the creative expressing branding message as Content Advertising, users are interested in and enjoyed. This presentation is the method of advertisement for acquiring user's favorable impression and high support by use of manga which is a culture that Japan boasts to the world.