2019. 5. 22 - 25 @ Royal Hotel OKINAWA ZANPAMISAKI

10mins Presentation #14Future Advertising Beyond Brand Safety

  • Day2019/05/24 [17:00]
  • PlacePrecious Hall


"Brand Safety" is what keeps today's marketers awake at night. A number of companies are seeking for a risk-free advertising environment and working every day to protect their brands. However, isn't it just the first step to protect our brands? Shouldn't we focus more on providing best possible brand experience proactively for the customers? This session reveals how AI and technology would be able to change the way we run advertising today.